I am Muhammad Waqas. For more than eight years I have turned organic search and AI answers into measurable revenue across the UAE, KSA, UK, and US.
Trusted with 80 plus specialists across 12 teams
Illustrative snapshot. Headline figures verified in GA4 and Search Console.
Brands and portfolios across the UAE, KSA, UK, and US
Visibility only matters when it converts into growth. Here is what the work has delivered.
Delivered across multiple portfolios through structured organic and technical strategy.
Revenue attributed to search across healthcare, aesthetics, ecommerce, and local brands.
Leads generated through SEO across healthcare and local verticals.
Keywords ranked in the top three positions across client portfolios.
Monthly organic visits driven for clients through search.
Projects delivered across markets and verticals over an eight year career.
Directing a search organization structured into 12 focused teams and 20 plus live projects.
Organic traffic growth driven for a multinational aesthetic clinic network.
Specialized experience in healthcare, medical aesthetics, and local lead generation.
From classic ranking systems to getting brands cited inside AI answers.
On page, off page, and content strategy built to win the searches that drive qualified traffic and leads, then compound over time.
Generative and answer engine optimization. Structuring brands so they are surfaced, quoted, and recommended by AI assistants and AI Overviews.
Crawl budget, indexation, schema, and large migrations across networks of domains and clinic branches, paired with AI assisted content pipelines.
Classic organic still drives most demand. AI answers are the next surface. I run both.
The foundation that ranks, converts, and compounds over time.
Positioning brands to be referenced and recommended inside generative AI answers.
What you get when search and AI answers are run as one program.
Classic SEO and AI citation strategy run as one program, so your brand shows up in rankings and inside AI answers.
Leading more than 80 specialists across 12 teams and four markets, with delivery across large clinic networks and ecommerce.
Visibility tied to measurable outcomes, with results verified in GA4 and Search Console rather than vanity metrics.
Featured posts from my LinkedIn on search, GEO, and AI visibility.
Common questions about working together.
Senior SEO leadership roles, advisory, and hands on programs for healthcare, aesthetics, and ecommerce brands. This spans traditional SEO, technical SEO, and AI search visibility.
I work across the UAE, KSA, UK, and US, including Arabic first and bilingual SEO, multi location growth, and authority builds for new and recovering domains.
A dual track model. I grow classic organic visibility while positioning brands to be cited inside AI answers, so you are present on both surfaces of discovery.
Yes. I currently lead more than 80 specialists across 12 teams and over 20 concurrent projects, setting playbooks and translating performance into business outcomes.
Reach out through LinkedIn or email at info@waqasseo.com. We can scope your goals, current visibility, and the fastest path to measurable growth.
Open to senior roles, consulting, and partnerships with brands that want to grow in search and AI.